AI systems · Automation · Content production

AI systems built around real work.

Codelab designs and implements AI-powered workflows, content systems and custom software that connect models with your data, your business rules and the people who sign off on the result. Not a prompt bolted onto a spreadsheet — a system you can run every day, check, and correct when it gets something wrong.

  • Workflow automation
  • LLM integration
  • Editorial & newsroom systems
  • AI video workflows
  • Human review built in
your data your systems model step structured output validate rules human review returned delivered

What we build

Two things, built the same careful way

Most AI projects stall between the demo and the day job. The demo answers one question well; the business needs the same answer a thousand times, on real data, with someone accountable for what goes out. Both of our capabilities are about closing that gap.

AI Systems & Automation

Finding the processes worth automating, then building them: model steps wired into your data and APIs, output constrained to a schema, checks that catch a bad answer, and a person in the loop wherever judgement is required.

  • Process discovery and workflow design
  • LLM and AI service integration
  • Structured output and validation layers
  • Human review, approvals and exception handling
  • Internal tools, dashboards and review queues
  • The custom software and integrations underneath

AI Content & Media

Content operations that run on a system rather than on heroics: newsroom and editorial workflows, marketing production at channel scale, and AI-assisted video — each with source grounding, style rules and an editor who approves before anything ships.

  • Journalism, news and data-driven reporting
  • Editorial research, drafting and review pipelines
  • Marketing campaigns, variants and repurposing
  • AI video: script, storyboard, assets, assembly
  • Brand, style and factual-quality controls
  • Publication and CMS integration

What that looks like in practice

Processes we are built to improve

Concrete shapes of work, not industry categories. If your process resembles one of these, there is usually a system worth building.

Recurring reports from live data

A database or feed updates; a person rewrites the same summary every week. The system drafts it from the current figures, checks the numbers against the source, and puts it in front of an editor.

Documents in, structured data out

Invoices, contracts, forms and reports arrive as files. Fields are extracted to a defined schema, anything uncertain is flagged rather than guessed, and a reviewer resolves the exceptions.

Classifying and routing what arrives

Enquiries, tickets or submissions land in one queue. The system reads them, labels them, routes them to the right place, and escalates the cases it is not confident about.

Research and briefing before drafting

Gathering sources, extracting the relevant passages and assembling a grounded brief — so the drafting step starts from cited material rather than from the model's recollection.

One message, many channels

A campaign or announcement adapted into the formats each channel needs, held to a brand and style guide, with the variants tracked back to the original.

Video from an existing story

Turning a report, article or product update into a script, a storyboard, generated assets and an assembled cut — versioned per channel, approved before release.

How we deliver

Six steps, agreed before anything is built

The same sequence whether the output is an automated workflow, a newsroom pipeline or a video production system. Nothing starts until step one is written down.

  1. 01

    Understand

    The process as it runs today, who it serves, what constrains it, and what actually goes wrong.

  2. 02

    Design

    The workflow, the data it needs, where a model helps, and the criteria that define a good result.

  3. 03

    Build

    Integration with your systems and APIs, the model steps, and the software around them.

  4. 04

    Validate

    Run it against real cases, including the awkward ones, and measure where it fails before anyone relies on it.

  5. 05

    Launch

    Put it into use with the review gates and approvals the work actually warrants.

  6. 06

    Refine

    Watch what it produces, handle the exceptions it surfaces, and tighten the rules that need it.

Why this is more reliable

A model is a component, not a system

A language model is a capable and unreliable dependency. Treated like any other unreliable dependency — constrained, validated, observable, reversible — it becomes something a business can depend on. Treated as an oracle, it produces work nobody can stand behind.

  • Output constrained to a schema, so a malformed answer fails at the boundary
  • Grounding in your sources, so claims trace back to something real
  • Checks against business rules before anything downstream accepts it
  • Human approval where the consequence of being wrong warrants it
  • Exceptions routed to a person instead of silently averaged away
  • A record of what was produced, from what, and who approved it
queue rule check approved returned …with a reason

The engineering underneath

Custom software is how any of this ships

An AI workflow is only as good as the application around it: the integrations, the queues, the admin screens, the error handling. Codelab has been building conventional server-rendered software for years, and that is the layer these systems run on.

  • Ruby on Rails
  • Ruby
  • JavaScript
  • TypeScript
  • React
  • Node.js
  • Python
  • PHP
  • MySQL
  • PostgreSQL
  • Shopify & Shopify Plus
  • Liquid

Also available

Language data, voice and transcription

A specialist capability we continue to offer: speech and language data collected, transcribed, annotated and independently checked against a written specification, with Brazilian Portuguese as the core locale. Useful if you are training or evaluating a model, or need audio turned into structured, reviewed text.

Start a project

Tell us what you need automated, produced or built.

Describe the process as it works today, what breaks, and what a good result looks like. We will reply with questions, a proposed shape for the system, and what we would need from you to start.